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Resume

Experience

NOV 2023 - PRESENT

COMMUNITY RELATIONS EXECUTIVE

CREATIVE COMMUNICATION

Epworth Community Services

  • Conceptualise fundraising social media campaigns

  • Design and draft day to day social media posts

  • Coordinate, design, and edit  quarterly newsletter

MAR 2023 - JUN 2023

FINANCIAL SERVICES INTERN

PUBLIC RELATIONS

Omnicom PR Group

  • Acounts handled: Lendlease, ING Bank, Keppel Pacific Oak US REIT, LINE

  • Curate media lists and draft media pitch notes and LinkedIn content

  • Draft strategic PR recommendations, briefing documents, and plan-on-a-page for c suites

  • Assembled daily media monitoring and monthly coverage reports

JUN 2022 - OCT 2022

INTERN

PUBLIC RELATIONS

Edelman

  • Accounts handled: DesignSingapore Council, Singapore Prison Service, Mitsubishi Power, lululemon

  • Accounts assisted: Health Promotion Board, Bayer, HP

  • Assembled daily media monitoring and monthly coverage reports, and handle media lists

  • Developed media pitches, and angles and drafted strategic PR recommendations, and curated media event menu and media kit packaging

  • Conducted interviews on potential media profiles and gathered research on potential media publications

DEC 2021 - JUN 2022

ASSOCIATE TRAINEE

PUBLIC RELATIONS

Weber Shandwick

  • Accounts handled: Singapore Airshow 2022, Singapore International Water Week (SIWW), CleanEnviro Summit Singapore (CESG), Temasek Ecosperity

  • Accounts assisted: Connect@Changi, Netflix

  • Responsible for daily media monitoring

  • Support the team with media invites, media lists, media RSVPs, media pitches, and media relations

  • Draft briefing documents and monthly social media content and captions

SEP 2021 - SEP 2022

INTERN 

SOCIAL MEDIA MARKETING

KopiRun

  • Curate and create content as a team

  • Initiate and coordinated the content calendar for Instagram, Facebook and TikTok

  • Amplified app downloads and registration (33.3% increase/ month), and generated viral content on TikTok (highest: 64.7k ++)

  • Assisted and launched a collaborative event with NUS Temasek Hall

  • Attained top charts for KopiRun on App store and reached #1 for Lifestyle Apps and #44 for Free Apps (as of 19.10.2021)

  • Handled merchant outreach and potential partnerships 

FEB 2021 - AUG 2021

INTERN

PUBLIC RELATIONS

Publicis Groupe 

  • Accounts handled: Procter & Gamble, LIXIL, AXA Singapore, Bambooloo, Singapore Innovation Centre LinkedIn
    Handled daily media monitoring

  • Curated media lists, brainstorm media angles, draft press releases, and media pitch notes
    Assist colleagues in iLab 2021, secured 9.8 billion impressions with 100% key message pull-through and 100% positive tonality

  • Draft LinkedIn captions to drive thought leadership

AUG 2020 - OCT 2020

INTERN

PR AND COMMUNICATIONS

ACMI

  • Conducted Content Writing and PR Journalism on ACMI events and Case Management

  • Initiated and Curated a social media calendar to ensure activity on social media

  • Undertaking Social Media Management and Marketing

  • Oversee and directed social media content to keep consumers engaged

  • Applying Digital Marketing and piloted Design for Electronic Direct Mail

MAR 2020 - AUG 2020

INTERN

COMMUNICATIONS AND CSR

Resorts World Sentosa 

  • Managed Public Relations duties including Writing Press Releases for new attractions and promotions, collating PR Values, Social Media Tracking, and Media Monitoring

  • Facilitated Report writing about Resorts World Sentosa for Sentosa Development Corporation Annual Report

  • Supported Team Members by handling Media Queries and Media Registration during Media Day Event for the Reopening of Attractions

  • Collaborated and observed Crisis Communications during COVID-19 and Resorts World Sentosa's 'One-Off Workforce Rationalisation'

  • Assisted in research to provide an in-depth analysis of the current target market and initiated possible suggestions for F&B Christmas Menu

Education

2023

RMIT University

Bachelor of Communication (Distinction)

2021

NGEE ANN POLYTECHNIC

Diploma in Mass Communication

 

 

Ngee Ann Ambassadors 

May 2018 - Sep 2018

​

Certified China Readiness 

Aug 2019 - Feb 2020

2015 - 2017

COMMONWEALTH SECONDARY

SCHOOL

GCE 'O' Levels

Jan 2017

ICAS CREATIVE WRITING MERIT

UNSW Global

Nov 2020 - Dec 2020

Audible Accelerator Singapore

Audible 

Professional skillset

Public Relations and Consulting

Social Media Marketing 

Graphic Design and Illustration

Content Writing and Content Creation

Languages

English (proficient)

Business Mandarin

Mandarin (proficient)

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